top of page

Story Share



  • To perform user research.

  • To share knowledge.

  • To creating shared experience.

  • To launching a project.

  • To record / take notes.

  • Focus strategies.


  • Story Share is a powerful user research technique that can energize a group quickly. It can be done once as an ice-breaker in ten minutes, or repeatedly for 30 minutes or more over the life of a project.

  • Encouraging participants to unpack (pull apart) and discuss stories reveals the depth of information buried within – and builds their own story analysis skills.


  • Ask users to share a short story/ personal experience related to the topic. For example, “tell me about a time when you were trying to find a new place to live.” Use pairs for large groups.

  • Allow time to prepare. – good for “homework”.

  • Tell a “sample” story to help folks get started.

  • Ask pairs to keep notes.

  • Encourage listeners to ask questions once the teller is done.

  • Convene after share to identify key elements.

bottom of page