USES: 

• To perform user research.

• To share knowledge.

• To creating shared experience.

• To launching a project.

• To record / take notes.

• Focus strategies.

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DESCRIPTION: 

• Story Share is a powerful user research technique that can energize a group quickly. It can be done once as an ice-breaker in ten minutes, or repeatedly for 30 minutes or more over the life of a project.

• Encouraging participants to unpack (pull apart) and discuss stories reveals the depth of information buried within – and builds their own story analysis skills.

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TIPS: 

• Ask users to share a short story/ personal experience related to the topic. For example, “tell me about a time when you were trying to find a new place to live.” Use pairs for large groups.

• Allow time to prepare. – good for “homework”.

• Tell a “sample” story to help folks get started.

• Ask pairs to keep notes.

• Encourage listeners to ask questions once the teller is done.

• Convene after share to identify key elements.